BroadDesk Business Development

Experts in Business and Corporate Development for Start-Ups

BroadDesk Business Development is a San Diego consulting firm for early stage ventures. We offer sales and business development services for start-ups that are looking to sell their product or services in the large enterprise market space under structures of wholesale, retail, distributorships, partnerships, or affiliates.

BroadDesk is a pay-for-performance sales company. We take a percentage of a deal or sale only upon the successful outcome of a transaction.

We work in the large enterprise space and sell the technology offerings from our clients into these organizations.

These are generally deals of substantial size that require the sophistication of an attorney who can take a start-up's product or service through the often complex and bureaucratic processes of steering committees and the many approval structures required by a large organization such as approvals from marketing, finance, purchasing, IT and most important legal.

Our organization handles the most critical aspects of new business allowing a start-up and early stage company to acquire customers, generate revenue and enjoy growth faster and for less money than developing an internal team to perform the same functions.

We Develop and Grow Your Sales Channel

BroadDesk builds your business through Sales, partnerships, licensing, and distribution. We provide all business development aspects including lead development, pre-sales organization, negotiations, closing opportunities and post sales follow up.

We have the flexibility to operate either as an Independent Sales Organization or we directly represent your company.

We work with BroadDesk Legal to facilitate everything from Letters of Intent to Statements of Work to Contract Negotiations.

BroadDesk Navigates the Enterprise

Enterprise organizations generally do not make purchasing decisions quickly. Often, multiple groups are involved in the decision-making process. Even if your product or service doesn’t affect a particular group, buy-in from departments like legal, purchasing, supply chain management, or marketing will all have an impact on your ability to achieve a successful outcome. In fact, according to IDG, the number of influencers within an organization has increased significantly since 2011.

BroadDesk is experienced in flushing out and identifying all of the key groups that will be involved in your deal process. We know how to coordinate between departments to meet the expectations that one particular group may require from another in order to move a deal forward within the enterprise.

We Can Navigate Around Any Budget

The opportunities you are currently working may not have money in their existing budget for your product or service, or they may be budgeting for a much later time which would not be acceptable to your business. In situations like these, it is often necessary to work around your influencer’s budget to close your deal.

Working around budgetary constraints generally requires educating other departments on how your product or service will impact them. In addition, there are nuances of interpersonal relationships that can assist your influencer in gaining the capital necessary to purchase your offer. For example, sometimes one department will share or transfer their budget with another department, or they may even barter resources in exchange for capital to purchase your wares.

BroadDesk knows how to negotiate these types of situations and we’ll work strategically with your influencer and the other departments to gain the necessary capital to make your sale.

BroadDesk Uses BroadDesk Legal to Take Care of All Your Business Transactions

With BroadDesk, there's no need to engage outside legal counsel to deal with the legal complexities of the business development process. BroadDesk Legal provides everything from nondisclosure and trade secret agreements during the prospect management phase, to drafting term sheets and letters of intent.

BroadDesk Legal can draft agency and partnership agreements and fully customized contracts. BroadDesk Legal removes the legal headaches from the business development and sales cycle.

2240 Encinitas Blvd., Suite D999 Encinitas, CA 92024
(858) 519-8080

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“Brian is incredible. I have met few other individuals who are so willing to help, who provide such a high quality of work, who are so personable, and who consistently provide valuable advice.

One of the things that I've really appreciated is the fact that he provides not only legal counsel...he provides excellent business advice as well. Having worked in the business environment for a while, he's really great at understanding the business and financial models so that I don't even need to spend time explaining them--and he even has provided suggestions that improve upon them.

We work with BroadDesk Legal to facilitate everything from Letters of Intent to Statements of Work to Contract Negotiations.”

Daniel Hausmann
Product Manager, Designer, Entrepreneur

“BroadDesk builds your business through Sales, partnerships, licensing, and distribution. We provide all business development aspects including lead development, pre-sales organization, negotiations, closing opportunities and post sales follow up.

We have the flexibility to operate either as an Independent Sales Organization or we directly represent your company.

He also is genuinely interested in helping and making a positive impact in the world. This allows me to put great trust in him and his abilities.”

Jaisen Mathai
Founder & CEO of Trovebox

Brian K. Felderstein, Esq.

Attorney at Law

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